Content → software. The whole arc.

It started with a camera and a YouTube channel in high school. I learned to make things people wanted to watch before I knew it was a career. I landed my first paying client on the day I turned 18 — the exact moment the hobby became a job.

I went to film school in LA and left 8.5 months in. The work was already outpacing the classroom — I was learning more shipping real projects than sitting in lectures, so I bet on the work.

At VaynerMedia I was a producer-editor with Tom Bilyeu as my primary client. Volume, speed, and a standard for output that never dropped — this is where I learned to make a lot, fast, without the quality slipping.

I went freelance and stacked clients. Learning to own the whole pipeline — pitch, produce, deliver, invoice — was the first taste of running the business, not just doing the craft.

I ran 'Inside K-Swiss' and cut performance ads that hit 31x ROAS. This is where creative met numbers for me — proof that content isn't just vibes; it can move a real metric hard.

COVID took the job. Around the same time a car accident left Chamberlain's hand unusable for a year. I took on extra clients on top of everything to keep us afloat — and broke $100k for the first time in the middle of the hardest stretch. Pressure calls me up.

As Head of Motion I led creative for Nutribullet, Nebia, and Fitbake. First real team leadership — building systems and standards other people executed against, not just doing it all myself.

Lead Editor and then Creative Director, where I learned C.A.R.E. from Adorian Deck — a framework for creative that actually connects. This is where directing the work, not just cutting it, became the job.

I built an audience of 370,000 explaining mental models simply — big ideas made obvious. A decade of content skill compounded into real distribution and a trust loop most builders never get.

Director of Social for Impact Theory — running social strategy at scale for Tom and Lisa Bilyeu. Coming full circle: the client from my VaynerMedia days, now leading the whole social function.