Instagram, decoded.

The tactical organic-growth playbook — how the 2026 algorithm actually ranks content, and exactly what to post to win reach, engagement, and followers. No ad spend required.

• How the 2026 algorithm actually ranks content — the signals it weighs most
• Reels, carousels, stories & single posts — best practices for each format
• The engagement hierarchy: why DM shares & saves beat likes
• Instagram SEO: hashtags are dead, keywords won — how to write for search
• When & how often to post (with the real growth-rate data)
• Thought-leader vs. lifestyle playbooks — tailored to your style

Built by Mason Tompkins — 350K+ audience, a decade in content.